Necessary for export enterprises export their products for overseas markets, industry competition, demand in overseas markets has done a comprehensive research, which is not only pre-export procedures necessary to understand the international market, a reasonable way of thinking and market research will also operate throughout the export process, reflected in an effective marketing strategy and competitive strategy.
Implementation of online research company exports mainly cut from the following aspects: export market research, competitor investigation, background investigation of potential customers.
Market research is usually based on geographical location or level of economic development on the export target country markets division, a clear focus on products for the export of regional and national.
Competition to promote the investigation is to understand the variety of network channels, exposure, higher export similar products, network marketing surveys, because you will face with their competition.
Use of the Internet an open platform to understand and master the nature of potential customers, background, sales network, market and other conditions.
Second, the development of foreign trade network marketing strategy
For small and medium export enterprises, the most important network marketing strategy is the site-building strategy and overseas promotion strategy, the two are interrelated: Site construction is based on the network to promote the expansion. Internet marketing strategies to determine the foreign trade, will be complemented by a range of professional ways to perform.
Website Strategy: Products, online services, search engine optimization (SEO), user ease of use;
Overseas network to promote: early to consider comprehensive overseas promotion; combined evaluation of the effectiveness of the promotion, clearly the best way to promote overseas portfolio to concentrate on their most effective marketing.
For brands, large enterprises, foreign trade network marketing strategy will be considering the brand, and service needs of high-level strategy, reflected in the website building and promotion overseas will also reflect this focus.
Third, optimization of the construction trade website
Although the Website is the basic strategy, but the actual site construction professional level is not high, causing the site through search engines can not be the biggest sources of information to obtain access to potential customers, the site of the marketing function is difficult to play, which rely exclusively on high search engine advertising or B2B trade for overseas promotion, as more and more companies compete for limited resources, the promotion of export enterprises, the cost is not low, the effect is small, the pressure is not small.
Implementation of online research company exports mainly cut from the following aspects: export market research, competitor investigation, background investigation of potential customers.
Market research is usually based on geographical location or level of economic development on the export target country markets division, a clear focus on products for the export of regional and national.
Competition to promote the investigation is to understand the variety of network channels, exposure, higher export similar products, network marketing surveys, because you will face with their competition.
Use of the Internet an open platform to understand and master the nature of potential customers, background, sales network, market and other conditions.
Second, the development of foreign trade network marketing strategy
For small and medium export enterprises, the most important network marketing strategy is the site-building strategy and overseas promotion strategy, the two are interrelated: Site construction is based on the network to promote the expansion. Internet marketing strategies to determine the foreign trade, will be complemented by a range of professional ways to perform.
Website Strategy: Products, online services, search engine optimization (SEO), user ease of use;
Overseas network to promote: early to consider comprehensive overseas promotion; combined evaluation of the effectiveness of the promotion, clearly the best way to promote overseas portfolio to concentrate on their most effective marketing.
For brands, large enterprises, foreign trade network marketing strategy will be considering the brand, and service needs of high-level strategy, reflected in the website building and promotion overseas will also reflect this focus.
Third, optimization of the construction trade website
Although the Website is the basic strategy, but the actual site construction professional level is not high, causing the site through search engines can not be the biggest sources of information to obtain access to potential customers, the site of the marketing function is difficult to play, which rely exclusively on high search engine advertising or B2B trade for overseas promotion, as more and more companies compete for limited resources, the promotion of export enterprises, the cost is not low, the effect is small, the pressure is not small.
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